This is a promotional video for a new product by LOTUS, an animal feed company. The company wanted to reach out to consumers of various age groups with a friendly and playful image, breaking away from the existing stiff and outdated brand image. The friendly characters effectively conveyed information and seamlessly connected the storyline, creating a positive brand impression by eliciting empathy and bonding with consumers.
Client
LOTUS
My role
Story planning Illustration
Date
Jan. 2020
LOTUS
03. Promotional Video for Livestock Feed
KIMSPACE
The Best Choice for Healthy Livestock and Happy Farmers : PERFECT TMR!
01
Image planning, manipulation
A friendly and trustworthy character was developed to form a bond with consumers. The brand identity was represented through the hair and outfit colors of the main character.
02
Effective information delivery
A story that maximizes the product's advantages and effectively delivers them to consumers was planned.
03
Various scene transitions
Dynamic screen transitions through screen splits and motion graphics were used to keep people engaged and interested.
The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR! The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR! The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR! The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR! The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR! The Best Choice for Healthy Livestock and Happy Farmers, PERFECT TMR!
